A serious private label quote states five things without being chased: wholesale price and what drives it, MOQ, sample cost, freight and transit time, and exactly which branding options are included. A quote missing any of them is not a quote — it is an invitation to a longer conversation. This page is built from the question list a European premium brand actually sent us, in their order, with our answers underneath.
For the launch process itself — brand positioning, packaging design, compliance — see the private label launch guide. This page is about commercial terms only.
1. "What is your wholesale price?"
No factory can answer this from one line of email, and one that does is quoting you a number it will revise later. Hair is priced per 100g pack against five variables:
- Grade — virgin (bound ponytail, higher draw ratio) sits well above Remy.
- Length — price climbs steeply, not linearly. Long hair is the scarce input.
- Shade depth — light shades need far more lift, more time and more yield loss, so they cost more than dark.
- Construction — machine weft, hand-tied, genius weft, injected tape and keratin tips each carry different labour.
- Volume — tiered, see below.
What to send so a quote comes back complete on the first reply: length, weight per pack, colour code, texture, construction type, double-drawn ratio, and quantity. Against that sheet we return a firm FOB price per SKU.
2. "What is the MOQ?"
Ours is 50 packs, and it can be split across lengths and colours rather than 50 of one SKU — which is the part that matters when you are launching a range rather than restocking one bestseller. Custom colour matching or a non-standard weight per pack raises the minimum for that specific line, because it is a separate production run.
3. "What do samples cost, and how do they work?"
Three separate things get called "a sample", so it is worth separating them:
| What it is | Purpose | Cost |
|---|---|---|
| 50g hair sample | Boil, pull and wash testing before you commit | Priced per length and shade; quoted with your spec sheet |
| Physical colour ring, 46 shades | Matching your target shades against real hair, not a screen | US$88 |
| Packaging proof | Your logo on the actual box and pouch before production | US$60 (silk pouch US$30 + box US$30), credited against your first order |
Test the hair sample properly rather than judging it by feel — new hair lies, and the reason it lies is silicone.
4. "Can I see the hair in natural light, on video?"
Yes, and you should insist on this with any supplier. Studio lighting hides tone and shine problems that natural daylight shows immediately. We send unedited natural-light video of the actual batch, including pull-test footage, on WhatsApp. If a factory cannot point a phone at its own production floor, that is the answer to a different question.
5. "What does shipping cost and how long does it take?"
Transit is the part any supplier can answer flat: DHL or FedEx with full tracking, 3–5 business days to North America, 5–7 to Europe, 3–4 to the Middle East.
Cost is not, and you should be suspicious of a supplier who quotes freight before asking where it is going. It moves with weight, destination and service level — three things that have to be on the table first. Give any supplier your destination and quantity and require the freight line to come back inside the quote, not after you have committed. Ask us for a freight figure against your destination and quantity and it arrives with the rest of the pricing.
Duty is separate again and depends on your Incoterms — under FOB you clear and pay it, under DDP we do. The mechanics, plus the HS code you will need on the paperwork, are in the HS code and import duty guide.
6. "What private label options are there?"
- Your logo on packaging, labels and hangtags
- Branded boxes and silk pouches
- Your own colour ratios within a pack (25% / 30% / 40% / 50% blonde)
- Custom colour matched to your reference or shade code, beyond the 46 stock shades
- Non-standard weight per pack, custom lengths, and double-drawn ratios from 25% to 50%
- Construction to your sheet: machine weft, hand-tied, genius weft, injected tape, keratin tips
What we do not do: put anything on the box that is not true. If your marketing says single-donor, or says a fibre content we do not supply, we will say so before it is printed rather than after a customer tests it.
7. "What are the volume terms?"
| Order volume | Discount |
|---|---|
| 500g – 1kg | 3% |
| 1kg – 3kg | 7% |
| 3kg and above | 10% |
Samples are paid by PayPal or Stripe; bulk orders by bank transfer. Stock shades ship in 2–3 days; custom colour production starts on order confirmation and is quoted with the spec.
What a complete quote should look like — from anyone
Use this as a checklist against every supplier you are comparing, us included. A quote is complete when it states:
- FOB price per SKU, against your written specification
- MOQ, and whether it can be split across SKUs
- Sample cost and whether it is credited against the first order
- Freight method, indicative cost and transit time
- Incoterm, so it is unambiguous who pays duty
- Lead time for stock shades and for custom production, separately
- Branding options included, and what costs extra
- Payment terms and method
If four suppliers answer that list and one does not, you have learned something useful about the fourth without testing a single strand.
FAQ
What is a typical MOQ for private label hair extensions?
Ours is 50 packs, and it can be split across lengths and colours rather than 50 of one SKU. Custom colour matching or a non-standard weight per pack raises the minimum for that line, because it becomes a separate production run.
How do I get samples before committing to a manufacturer?
Send a written specification — length, weight per pack, colour code, texture, construction, double-drawn ratio — and ask for a 50g hair sample quoted against it. A 46-shade physical colour ring is US$88, and a packaging proof with your logo on the actual box and pouch is US$60, credited against your first order.
What should a private label hair extension quote include?
FOB price per SKU against your written spec, MOQ and whether it can be split, sample cost and whether it is credited, freight method with indicative cost and transit time, the Incoterm so duty responsibility is unambiguous, separate lead times for stock and custom production, branding options included versus chargeable, and payment terms.
What drives the wholesale price of hair extensions?
Five things: grade (virgin sits well above Remy), length (climbs steeply, not linearly), shade depth (light shades need more lift and lose more yield, so they cost more than dark), construction type, and order volume. Price cannot be quoted honestly without a specification.
How much does shipping cost and how long does it take?
DHL or FedEx with full tracking: 3–5 business days to North America, 5–7 to Europe, 3–4 to the Middle East. Freight cost moves with weight, destination and service level, so it is quoted per shipment rather than from a table — give your destination and quantity and require the freight line inside the quote. Duty is separate and set by your Incoterms.
Are there volume discounts on private label orders?
Yes: 3% from 500g to 1kg, 7% from 1kg to 3kg, and 10% at 3kg and above. Samples are paid by PayPal or Stripe, bulk orders by bank transfer. Stock shades ship in 2–3 days.